Nexen
Tire

A podcast focused on self improvement.

Packaging

Project

Firestick Box

In a strategic collaboration between K&W Tire and Nexen Tire, a unique promotional item has emerged—a custom Amazon Firestick. This exclusive device, disseminated to K&W clients and repair shops, functions as a powerful sales tool when connected to the waiting room's TV. Pre-loaded with captivating Nexen and K&W advertisements, alongside informative video content, it significantly elevates the overall customer experience.

Adhering to Nexen branding rules and guidelines, the box design intricately mirrors the Nexen logo, prominently featuring the X as the primary design element at the center of the packaging. Aligned with Nexen's visual identity, the box showcases the primary branding color of purple as the focal point, with secondary colors of grey and white subtly accentuating the design. The incorporation of a Nexen Tire tread pattern introduces dynamic texture and pattern, adding visual interest to the overall presentation.

To enhance clarity for K&W clients, concise explanations of the product are considerately placed on the back and side of the box. These details not only facilitate understanding of the Amazon Firestick's purpose but also provide step-by-step instructions for seamless installation. This strategic addition enhances the user experience, ensuring effortless integration of the device into the shop waiting room environment.

The collaborative synergy between K&W Tire and Nexen Tire has yielded a meticulously designed and informative promotional item. By seamlessly integrating brand elements with practical details, the product effectively communicates its purpose and utility, reflecting the commitment to delivering a cohesive and engaging promotional experience.