A podcast focused on self improvement.
The podcast, with its focus on motivation, self-help, and fitness, carries a powerful visual identity centered around the wolf symbol. The choice of the wolf stems from the rich symbolism associated with it the lone wolf embodies strength, both physically and mentally, while the wolf pack signifies collective strength. This symbolism aligns seamlessly with the podcast's core message of fostering physical and mental fortitude in every situation and pushing oneself to achieve greatness.
The color palette plays a pivotal role in conveying the podcast's motivational message. Red, with its inherent aggressiveness, serves as the primary color, the determination to push oneself until achieving success. Complementing this, blue and yellow are employed as secondary colors, each chosen for their psychological associations. Blue conveys wisdom, creativity, and spirituality, essential traits in the pursuit of success and happiness. Yellow, known for its motivational and hopeful qualities, aligns perfectly with the podcast's intent to inspire and motivate.
The unconventional approach to logos provides options for purchasers, allowing them to select their preferred design. This flexibility is showcased on products like water bottles, where elements of the logos are rearranged, providing a personalized touch. For shirts, a sportswear aesthetic is embraced, employing simple geometric patterns and performance fabrics to convey an active and dynamic feel. The drawstring bags echo this sporty look, aligning with the fitness theme prevalent in the podcast's content. Overall, this visual identity serves as a strong representation of the podcast's core message—emboldening individuals to tap into their inner strength and push toward personal achievement.
