Euphoria need several materials to develop a brand identity.
Nootropics, often referred to as "smart drugs," constitute a diverse range of medicinal substances renowned for enhancing human cognitive functions—particularly thinking, learning, and memory—especially in cases of impairment. The overarching goal for the branding was simplicity with a distinctive stand-out quality.
In a deliberate departure from the conventional design elements found in many energy drinks, the strategy employed here embraces simplicity. Each product is represented by a single color, selected according to the flavor, streamlining the design and avoiding color overload.
The intentional exclusion of angled, curved, or jagged lines and shapes contributes to a non-aggressive visual aesthetic, maintaining a clean and straightforward look. The choice of simple fonts further complements this approach, with smooth round corners and straight vertical and horizontal lines, adding a touch of elegance and simplicity to the overall design. This meticulous design strategy not only underscores the distinctive nature of nootropics but also ensures that the product stands out in a crowded market through its clear, focused, and uncomplicated visual identity.
In crafting printed ads, a deliberate approach was taken to enhance visual impact. Vibrant colors, derived from the specific can featured in each ad, were carefully chosen to create a striking color contrast against the darker gradient of the can. This intentional selection serves the dual purpose of drawing immediate attention to the ad while directing the viewer's focus towards the highlighted can.To maintain a laser-like focus on the product, the ads intentionally steer clear of additional text or extraneous imagery. This strategic minimalism ensures that the viewer's attention remains squarely on the can, emphasizing its unique features and qualities.The text choices echo the font style used on the can—simple yet bold. This not only aligns with the aesthetic of the product but also prevents visual overload by avoiding the inclusion of intricate shapes, angled lines, curved lines, or jagged edges. The overall design philosophy, rooted in simplicity and coherence, aims to create a powerful visual impact, effectively communicating the essence of the product without unnecessary distractions.
In crafting the box packaging, a deliberate and cohesive approach was embraced to echo the distinctive aesthetics of the can. The adoption of a two-color box design involved the intentional inversion of the color scheme from that of the can, creating a striking contrast while prioritizing the can as the central focus. Placing the darker color at the top of the box was a conscious choice, not only to introduce visual variety but also to accentuate the can's prominence against the white background, allowing its vibrant colors to vividly stand out.
For the variety 12-pack, red emerged as the primary color for two compelling reasons. Firstly, it provided a bold contrast against the black and white elements of the box, contributing to a visually dynamic and attention-grabbing appearance. Secondly, the vibrancy of red ensured it stood out prominently against the individual cans, establishing a visually cohesive yet distinct presentation for the variety pack.
Similarly, for the single pack, the color scheme mirrored that of the can. Following the same principle of placing the can's color at the top, a strategically positioned stripe behind the can enhances visual dynamics and draws attention by showcasing dynamic color shade differences on the side. The consistent use of fonts across the can and box unifies the product, maintaining a seamless branding identity.
This meticulous color scheme and design strategy, aligned with the overarching theme, not only ensure consistency across packaging elements but also maximize visual impact. The result is a cohesive and compelling.
